This project was developed in collaboration with OBA as part of the Amsterdam University of Applied Sciences' Master Digital Design. Visit the case study about this project to read more details. Feel free to get in touch with me if you have questions or want to talk about this project!
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Reggy
Reggy is a coach who helps female entrepreneurs break through their financial glass ceiling. I created a new visual style to represent her business on Instagram. It was important that it reflected the values of Reggy: freedom and richness since this is also the way Reggy coaches her clients.
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Project background
Project background
Brand identity to empower female entrepreneurs financially
The final result consists of a rich color palette combined with playful shapes en gradients. It was important for Reggy that it represented gold tones since she offers financial coaching and helps her clients to become financial free.
Gold hues are the perfect representation for this.
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The challenge
The process
First proposal
I made different proposals which led to the design above here. Below is the first proposal.
The shapes and gradient use was immediately loved by Reggy and this was something that suited her brand. However, the color palette of the first proposal wasn't right.
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The process
Second proposal
To continue the search for the right color palette I experimented with darker colors that felt more intriguing and and peculiar, since this was something Reggy wanted to express to her clients. During this search Reggy realized that the bright green color wasn't the way she wanted to distinct herself visually. So we continued with a more golden look that fitted better with the blue tones
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First prototype
New design decisions
Designing for digital illiterate users
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Other work
Don’t hesitate to ask your questions. You can schedule a free 30 minute call with me through the button below. I can also be reached via email hi@emmakoole.com or telephone +31 6 43 96 94 39.