This project was developed in collaboration with OBA as part of the Amsterdam University of Applied Sciences' Master Digital Design. Visit the case study about this project to read more details. Feel free to get in touch with me if you have questions or want to talk about this project!
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Essent
Essent is one of the biggest Energy companies in The Netherlands. They provide a range of energy-related services, such as electricity and gas supply, green energy options and heating solutions.
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Project background
Project background
Optimizing user journeys for Future Energy Home products
I contributed as a UX/UI designer to the Future Energy Home team. We provided information and user journeys for sustainable en environmentally friendly products and services such as: solar panels, heatpumps, efficient boilers, home batteries, electrical charging stations and home insulation.
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The challenge
Due to data analytics we learned that the check tools for the energy home products work well for users. But before you can install a heat pump, your home will have to meet a number of requirements.
To better understand what information users are looking for, we conducted user studies with the current landing page for heat pumps. The biggest insights were the information overload that users were experiencing, a lack of visual hierarchy and the home criteria
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The process
The information overload that users mentioned has led me to split the current heat pump page into 2 new pages:
1. A landing page that acts as a gateway to all heat pump related information,
2. And a page dedicated to the home criteria. An additional plus is that this new page can be quickly found in Google due to the specific topic.
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First prototype
New design decisions
Designing for digital illiterate users
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Other work
Don’t hesitate to ask your questions. You can schedule a free 30 minute call with me through the button below. I can also be reached via email hi@emmakoole.com or telephone +31 6 43 96 94 39.